At last, with the iconic Swedish label J.LINDEBERG, there is no question that Stockholm has become an international fashion hotspot. Where designers used to be inspired by the trends from Milan, Paris or New York, the Scandinavian countries are now leading the way. New trends are created here and successfully taken out into the rest of the world.
One reason for this is, most certainly, the fashion label J.LINDEBERG, founded by Johan Lindeberg in 1996. Like almost no other brand J.LINDEBERG understands how to bring fashion and functionality together in a unique way. The unmistakable clean lines of Scandinavian design, given a new and modern interpretation, are characteristic of the brand.
The internationally-popular label knows exactly how to bring together Scandinavian lifestyle with fashionable sportswear to create a distinctive look. J.LINDEBERG’s fashion is progressive and intellectual, yet always casual, elegant and comfortable. The focus is on unconventional understatement, which is also perfectly expressed in the eyewear collection. Glasses are characterised by mostly subtle colours and clear, clean design. They emphasise the wearer’s personality and impress with unrivalled class and quality.
Before Johan Lindeberg laid the foundation for the J.LINDEBERG success story, he worked as a designer for Italian denim label Diesel. However, he was only able to realise his personal ideal of men's fashion with the founding of his own label. In 1999 he was honoured by Swedish Elle with their
Designer of the Year award. Not long after, the fashion label enriched its portfolio with an attractive women's collection, as well as golf and ski wear.