It’s said that the Greek and Roman ruins Gianni Versace played in as a child inspired his brand’s world famous Medusa logo. Versace began his career in design as a humble fashion procurer for his mother's dress shop. He only launched the Versace brand in 1978, but by then he had already worked an entire decade as a successful freelance fashion designer for leading fashion houses.
Just a year later, he opened the first Versace boutique in Milan and launched the first Pret-à-Porter collection. From the very beginning, Versace's sophisticated designs were enthusiastically received by the rich and beautiful. Over the years, many high calibre celebrities have modelled for Versace and his hugely successful brand. Faces of Versace include such personalities as Princess Diana, Michael Jackson, Madonna, Elton John and many, many more. Versace’s success was such that he could eventually take risks that no other fashion designer had ever dared. He, for example, introduced denim to the catwalk and played a critical role in metro-sexualising male fashion. After Versace was murdered in Miami in 1997, his sister Donatella Versace took control of his fashion empire. She successfully gave Versace a new direction. The brand continues to offer Haute Couture fashion, but is now focused on understated elegance and feminine flair.
Versace's headquarters are now located in Europe's fashion capital: Milan. Through its many worldwide boutiques, Versace sells women’s and men’s fashion, jewellery and fragrances, cosmetics, as well as high class home furnishing. The company's various labels also offer handbags, shoes, glasses and many other premium products.