New Yorker, Thomas Jacob Hilfiger, better known as Tommy Hilfiger, launched his renowned lifestyle and fashion company with a sportswear collection in 1985. Today, Tommy Hilfiger is recognised around the world for its high quality and setting trends. This All-American fashion brand is synonymous with casual style. Its trademark red, white and blue logo and the preppy style of the U.S. East Coast, set the tone right from the start. It was young apparel for young professionals that blended classic design elements with modern fashion.
Another milestone for the company was when Snoop Dogg appeared on TV wearing a Hilfiger shirt. This popularised the brand in the hip hop scene and Hilfiger reacted by adding streetwear to his collection.
After its successful IPO and after opening stores in all major cities of the world, the Hilfiger company launched a wide variety of sub labels. Today, the Tommy Hilfiger Group is a lifestyle fashion company with distributors in many countries. Beside trendy sportswear for women and men, the Tommy Hilfiger collection offers business apparel for men and women, children's clothing, underwear, shoes, accessories, fragrances and housewares.