Premium label Ralph Lauren not only stands for the creation of fashion, but for an entire lifestyle. What began with a collection of ties has grown into an impressive fashion empire, with a worldwide reputation. Ralph Lauren is now considered one of the most influential fashion designers and can justifiably describe himself as a truly exceptional talent – having never completed any formal design training..
The native New Yorker first studied economics after graduating from high school, before following his time in the Army - beginning work as a salesman for the traditional gentlemen's outfitters Brooks Brothers. Finally, a loan from fashion dealer Norman Hilton allowed Lauren to take the step into self-employment. A first tie collection followed under the
Polo Fashion label, originally designed for polo players. In the same year he acquired the rights to the brand and thus laid the foundation for a fascinating success story. In addition to the ties, a men's – and, later, a women's collection – followed, which were later enriched further by shoes, perfumes and many accessories. The brand developed into an international fashion label in the 1980s and 1990s, thanks in no small part to the famous polo shirt embroidered with a polo player which is still one of Ralph Lauren's most successful creations today.
Ralph Lauren embodies the American lifestyle like no other brand. Defining the brand’s character is a timeless elegance which combines with a modern, independent lifestyle for an unparalleled look. The premium brand always has its finger on the pulse and is almost always on trend.
Become a part of the Ralph Lauren philosophy!