Visit the Quiksilver homepage and you will be asked to “Choose your theme: Surf - Skate – Snow“. Welcome to the exciting world of Quiksilver, the brand that merges board sports with fashion. No matter where, if people are having fun on a board, Quiksilver will be there. Concrete, water or snow; a board is a board and fun is fun. Of course, you'll also want to look your best. And that has been Quiksilver's mission since 1969. Launched in Australia, the brand quickly conquered the world with its commitment to always being better than the rest. Following this deceptively simple principle, the company's founder, Alan Green, started his business by selling surfer shorts to surf shops on the Australian coast. Since then, Quiksilver has continued to beat the competition by a board-length, time and again winning markets through innovation. Be it new materials, surf wear for women, trendy snowboard wear or marketing, Quiksilver was always the first and best.
And Quiksilver is still the best. It’s the world leader in sportswear for action sports like surfing, skateboarding and snowboarding. On the way to the top, Quiksilver transitioned from being a pure surfer to becoming an expert in a wide variety of sports. Nowadays, a variety of brands call Quiksilver Inc. their home. Among them, the influential skater brand DC Shoes and Roxy women's wear. Even now, Quiksilver remains committed to the grassroots, sponsoring individual athletes, as well as organising events and competitions. Additionally, Quiksilver has launched an internet entertainment portal that offers waves upon waves of fresh videos, shows, blogs and magazines.
Even offering such a wide range of products and services has not stopped Quiksilver from remaining the world's most iconic board brand. The principle of always being better than competition has saved the brand from cheap, mass market products and thereby kept it a cut above its competitors. Of course, the brand now has much more to offer than just surfer shorts. Their massive product range caters to both surfers and non-surfers, the young and the young at heart. From socks to caps and every imaginable accessory in between, Quiksilver has you covered if you are looking for youthful, dynamic fashion. Men, women, boys or girls, active in board sports or not, Quiksilver has something for everyone.