René Lacoste was an extremely successful tennis player in the 1920s and 30s. In 1924, he won a gold medal at the Paris Olympic Games. His nickname was crocodile, which could be traced back to a bet where he received a crocodile skin bag for winning a difficult championship. The crocodile would become his trademark, even after the end of his sporting career. During his time as a player, Lacoste had developed a new airy polo shirt made from jersey petit piqué, which he wore for tennis matches. In 1933, he began marketing the shirt by founding the Lacoste company and adding the crocodile logo to it. As was common in tennis, Lacoste’s polo shirts were originally made in white. It was not until 1951 that the polo shirt was also produced in other colours. Today, you can buy Lacoste polo shirts in more than 60 different colours.
Lacoste quickly became a classic name in casual clothing and sportswear. Current chief designer Christoph Lemaire rejuvenated the style of the brand in 2001 to make it more contemporary. With young fresh fashion, Lacoste aims to add new accents without ignoring its traditional image as a premium brand in the sportswear sector. In addition to its classic polo shirts, Lacoste now also produces women's and menswear suitable for everyday wear, a children's clothing line and numerous fashion accessories.
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