Whether sports cars or eyewear - Jaguar stands, like no other brand, for dynamism and comfort in combination with simple elegance. The British car brand was founded in 1922 under the name Swallow Sidecars. The Jaguar name first appeared in 1945 and today still stands for economical, sporty and elegant cars. The desire to transfer the basic sports car design to sunglasses and glasses came much later. But an elegant car needs a style-conscious driver. Therefore, for some years now, the brand has been producing sleek and dynamic glasses – inspired by the look of the Jaguar car - under the Jaguar Eyewear label. Objects of desire for men.
Following the spirit of the American Wild Cat, the label also ensures that its sunglasses and glasses embody the key aspects of design and technology, which are always brought together in perfect harmony with one another. High-quality craftsmanship and materials, and an exceptional fit are supplemented with a memorable colour scheme and a clear and masculine, sharply-curved shape. The label relies on a combination of top-quality plastic and metal for its production. The distinctive, striking Jaguar design has the charm of luxury and exclusivity and is certainly the „style upgrade“ for every man.
Jaguar Eyewear is a trademark of Menrad Group based in Baden-Württemberg. The family company of Menrad is now in its fourth generation of ownership and, alongside the Jaguar brand, includes the Davidoff, JOOP!, Morgan and Zeiss brands under license.