Fashion label DKNY, named after its creator Donna Karan and the company's New York headquarters, has been inspiring the fashion world since the late 1980s with its urban style for confident, successful women who value exclusive, but wearable, everyday fashion. As a result, Donna Karan's motto fits the collection perfectly: "The first thing one sees should be the woman, and not her clothes".
The success story behind the label is inextricably linked with the career of its founder, Donna Karan. Born in Long Iceland in 1948 as the daughter of a tailor and a model, designer Karan quit her studies at Parson's School of Design, taking a summer job at fashion label Anne Klein and later rising through the ranks to become assistant to the director. Her daughter Gabrielle (Gabby), was born in 1974 and inspired Karan to establish DKNY, a lower-cost offshoot targeted at younger girls and women. Shortly thereafter, the fashion label was extended further with a menswear line, footwear, underwear, and eyewear collections, as well as perfume and cosmetic ranges. In 2001, the Louis Vuitton Group took over the company for more than half a billion dollars.
Donna Karan lives for fashion, but her focus is always to create clothes which she could wear herself. Among other things, for example, she has developed control-top hosiery. The “Queen of the 7th Avenue’s” fashion sense is echoed in the DKNY collections which centre on young, fashion-conscious women who live in the U.S. cities. As a result, and in comparison to partner label Donna Karan, the line is not about luxury and elegance, but clean, casual and comfortable fashion that suits the wearer's individual style and is a perfect fit for everyday New York life. A particular highlight is the DKNY Jeans line, which offers sexy designer jeans at affordable prices, and the DKNY Cosy, a special top, available in a variety of colours and fabrics (such as merino wool and cashmere) that can be worn in several different ways.