Fast, faster, fastest and always a step ahead. After more than 50 years, Carerra is still riding in the fast lane. Even the brand’s name references its sporting character and racing heritage. The Carrera Panamericana was an infamous car race in Mexico. Held on public roads, the last race finished in 1954 due to the high number of injuries and deaths. Two years later, in 1956, Carerra was founded and even today remains closely connected to international motorsport.
However, the slogan "racing sunglasses since 1956" not only refers to the world of fast cars and motorcycles. Carrera can be found wherever there is speed and thrills. In the Pyrenees, as the cycling elite of the Tour de France fight on the Col du Tourmalet and each January in Kitzbühel, with the annual death-defying downhill dash of the Streif. From the very beginning, Carerra’s focus has been on technology, safety, innovation and – above all – design; introducing sunglasses for skiers and then helmets and protectors offering the highest standards of design, comfort and safety. In the 70s, an eyewear collection was added, increasing awareness of the brand beyond the sporting community. The brand had arrived in the world of fashion, confirming its place with the perfect combination of technology and design. By the 1980s, Carrera’s sunglasses had achieved worldwide cult status and could be seen on both the catwalks and high streets around the world.
In 1996, the brand was acquired by luxury Italian eyewear retailer Safilo. As a result, Carrera has continued to focus its development on its premium brand. The product line now also includes high-quality prescription eyewear. To date, the designers have remained faithful to Carerra’s mission for innovative design and the highest quality, continuing the history of the brand with both passion and success. Customers know when they are wearing Carrera and it is no surprise that athletes from across the sporting world, as well as stars like Rihanna and Christina Aguilera, rely on Carrera sunglasses.