Since the early 1980s, fashion label ck Calvin Klein has been a pioneer in its industry. Minimalist and “clean” are the defining buzzwords of the New York label’s collections. Founded in 1968, today the company is one of the largest fashion empires, with no end in sight to its success. Alongside its “scandalous” advertising campaigns, the brand is particularly well known for high quality and its legendary underwear collection, ck Calvin Klein.
The company’s founder and namesake, Calvin Richard Klein, was born in 1942 and grew up in the Bronx as the son of Hungarian immigrants. He studied at the High School of Art and Design and, after graduating, successfully completed his studies in apparel design in 1962 at the Fashion Institute of Technology. After various jobs in the New York fashion scene, he founded the Calvin Klein label with his good friend Barry Schwartz and the brand quickly rose to become a leading international fashion brand.
ck Calvin Klein’s breakthrough came with the revival of the classic fine rib underpants, worn with the bold ck logo on its waistband. Star photographer Bruce Weber shot photos of musician and actor Mark> Marky Mark.
In addition to its menswear and womenswear fashion lines, underwear and jeans collections, fragrances, eyewear and watches, even home furnishings are produced under the Calvin Klein brand today. The label often represents the trend for unisex, in clothing as well as perfume and sunglasses and is a must have for fashionista, both male and female. The signature style is always visible: clear, consistent styling, muted shades and premium materials - fashion for successful, self-conscious city dwellers, who place more emphasis on classic, elegant style than on flashy glamour.