When we talk about traditional British brands, one cannot be missed: Burberry. Burberry is no newcomer to the market, having conquered the fashion world many years ago. Founded in Basingstoke, England in 1856 by Thomas Burberry, the brand achieved global recognition from the British Isles under the name of Burberrys.
A significant factor in Burberry‘s success was its invention of gabardine fabric - which was patented in 1888. This fabric dressed the royal family, as well as officers of the British Army and members of Scott and Amundsen‘s Antarctic expeditions. Even today, the waterproof and durable fabric is used for many types of clothing.
Thomas Burberry quickly realised that ingenuity and tailoring alone do not lead to success. In order to stimulate sales of the iconic Trench Coat, the brand opened new stores in England and across Europe, thereby laying the foundation for the brand’s global success. The brand went through a period of decline, clinging to an outdated image, before quickly re-claiming its place amongst the top luxury brands in the world. Creative director, Roberto Menichetti simply turned the famous plaid lining inside-out and in doing so created the traditional fashion house’s trademark. Since then, the famous Burberry check has always been clearly visible. Numerous film and pop stars have appeared in the famous Burberry check, and have helped the brand to achieve a new popularity.
Today, Burberry is a classic that will never go out of fashion, bringing together the traditional and the modern. The label has long since adapted to the times and counts stars and celebrities such as Justin Timberlake, David Beckham and Madonna amongst its fans. Thanks to the trend towards retro and nostalgia, the checked pattern is, once again, totally in - and no longer just on the luxury scene. Meanwhile, the British label has expanded its offering to include streetwear, children‘s clothing, perfumes and accessories. Despite all the changes to our modern lives, Burberry has always remained true to its roots – as a brand which stands for superior quality and design standards.